The true value of LinkedIn as a lead generating powerhouse is oftentimes not fully realised, if realised at all. Being the only truly professional social networking website it provides an amazing opportunity for businesses with a B2B focus to communicate with their target audience. When you know what you are looking for, LinkedIn can be one of the most powerful lead generation tools available to you today, but only if you use it properly.

Ecommerce sales are not just big business in Australia - they are HUGE. Online shopping is poised to rake in nearly 5 percent of the total retail-based sales nationwide for 2015 - and the holiday shopping season hasn't even arrived yet.

Do you struggle to find enough time to manage all your social media accounts? And when you do get on to it, do you find yourself spending hours at a time and wondering where your day went? 

Well it’s an interesting question and one that I was recently asked by a potential client. The last time  I looked it was around 5%. The problem is that most SME businesses and start-ups fail to understand the importance of setting a marketing budget. Unfortunately it’s often overseen and also seen as an expense.  The truth is that most businesses fail not because they don’t have a great product or service, but because they fail to see the importance of marketing and having enough budget set to get the desired outcome. What’s worse is that in a tougher economic climate many businesses look to cut their marketing budget. Truth be told, you should probably increase your budget to ensure that you can continue to bring in enough revenue to support the business.

You may believe that bad reviews can mean the end of your business. However, I have a story of a very upscale business that actually killed themselves by trying to discourage bad reviews.